IT之家讯 10月19日消息,小米董事长兼CEO雷军今天发表了一封内部信,表示10月份以来,小米手机在印度的销量破了一项纪录。在国内智能手机市场已经饱和的情况下,小米等国产手机厂商逐渐拓展海外市场,其中印度市场就是主要阵地之一,目前来看,这一策略似乎初见成效。
雷军在内部信中表示,10月18日(昨天),小米在印度创造了一项纪录:十月份仅仅过去了18天时间,本月小米手机销量就突破了100万台,并向小米印度团队表达了祝贺。
此外,雷军还透露了小米征战印度市场的两年多时间里取得的一些成绩,包括2016年7月和8月,小米连续两个月成为印度电商第一大智能手机品牌;2016年9月,在印度前三十大城市,小米成为印度第三大智能手机厂商,占到8.4%的市场份额;红米Note3在6个月内销售了230万台等。
最后,雷军还表示,相信小米的印度业务在未来三至五年内一定会做到印度市场份额第一。
下面是雷军内部信全文:
Dear Xiaomi Friends,
Yesterday we set an incredible record in India by selling more than 1 million smartphones within 18 days. On behalf of Xiaomi’s management, I’d like to congratulate the entire Mi India team for this outstanding performance.
A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support.
And very importantly, I wish to thank every Indian Mi fan for the love they have shown to Xiaomi, which is the driving force behind our success.
India is an extremely important market in Xiaomi’s globalization strategy. It has become our largest market outside of mainland China. In the past two years, we have witnessed several exciting milestones in India:
August 2015: We became the first smartphone brand to participate in Prime Minister Modi’s ‘Make in India’ initiative.
July to August 2016: As per IDC, we became the #1 online smartphone brand in the country.
September 2016: As per IDC, we became the third-largest smartphone vendor within India’s Top 30 cities with 8.4% market share.
September 2016: Redmi Note 3 became the best-selling device in the online market with over 2.3 million devices sold in 6 months.
When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring in
本文来源:不详 作者:佚名